Thursday, January 13, 2022

Pundit Propaganda

Barnum & Bailey clowns, geese, roosters, and donkey
photo credit: The Strobridge Litho. Co./Library of Congress, Wikimedia Commons Public Domain

Propagandist Pundits play too much with our perception. Will such folks ever appreciate that if we really do hanker for the current equivalent of performing geese, roosters, & a musical donkey, we'll find a real circus.

NOT talking here about the so obvious pundits whom we regrettably notice too much--these are the self-servers, who routinely speak conspiracy lies, or so much that's outrageous, that, if they had a moral compass, or any of the faith that some of them claim, their comments would surely head them hellward. NOR those mentioned recently in an opinion article in the newspaper, which suggested that pundits should own up when they get something wrong, just like the rest of us do, when inevitably in life we make a mistake.

Important as those are to address, more important are pundits who try to put truthful perspective, yet fail. And these pundits are important because of their potential! These are the folks who too often fail by being unwitting propagandists, constantly parroting the words and claims of some grifter, charlatan, propagandist, or other pretender--thereby publicizing the pretender's original claims. Particularly dangerous and destructive to democracy now are these prevalent and persistent pundits.

Ever since the first televised presidential debates in the United States in 1960, we've known that pundits who soon afterwards comment on what public figures say have more power than the original remarks. As mentioned in an earlier blog post, this was already apparent as long ago as 1943, when the brilliant pundit Martin Esslin--well before he famously described the theater of the absurd--participated in counter-propaganda radio broadcasts. His role was to immediately analyze Hitler's speeches, and Esslin's analyses--which were unfavorable to the Nazis--were broadcast in German into occupied countries, where people were allowed to listen only to radio broadcasts in German.    

Today, we need more pundits who use their own words more, to comment truthfully, positively, and plainly. To do this, many need to stop repeating the language of pretenders. For example, when will people's attraction to alliteration give way to sense? Should be plain as day that, if you keep quoting the audience-tested, much propagated slogan "St** the St***," you're helping the propagandist by spreading bad words (and lies) again, and again, and again, etc. And, it should be just fine for moderators on broadcast media or editors in the print media to use different words to challenge this as propaganda. No different than the responsibility to prevent dissemination of libel and slander, and unchecked propaganda is at least as dangerous.

Dear Pundit, if you really must have a slogan to repeat, or a bumper sticker to put up somewhere prominently, how about the alliterative "Stop the Stupid." Or, instead of still repeating "no fr**d was found," just dump the negatives--and say what's Fair for Freedom of thought, speech, and association. It's simple to do, when you remember what's at stake.

But apparently these pundits feel purified by putting a negative in front of their free publicity for some pretender--whom they ironically often decry--then do detailed forensics, reusing the pretender's fantasy verbiage, and repeat the original words and claims endlessly, sometimes putting "not" in front; mistakenly believing that "not" has some power that it actually lacks.

For example, if I said to you "Don't WALK on the grass," likely you'd hear most prominently the verb "walk" and what follows it, even if I'd not capitalized=shouted this verb, or if I'd used "not" instead of the barely noticeable contraction ...n't! Have you noticed also that verbs are more powerful in getting our attention than nouns and negatives... or just about any other bit of language. Since this imperative or instruction form of the verb is especially powerful and attention-getting because it rarely occurs in conversation, there's added inclination for your brain to totally ignore the negative and hear something more like "Go ahead, you (or y'all) go walk on the grass!!"

Out of habit, or dancing around legalisms, or ignorance, or just being lazy though, people do negate or double-negate comments, all the time. Some even double-negate themselves into insulting followers, as was reported recently.

It really is simple to rephrase or paraphrase, to purify the puerile and pernicious. How about just saying "X & Y have occurred, and Z suggests/ed this remedy..." instead of the usual pattern, "This killer fog that I'm showing you again and again will not go away anytime soon." Maybe cross the street, so-to-speak, to find someone who will offer a remedy to pursue, rather than continuing to provide a platform for some "Desdemona-downer" pretender! Or, for additional thoughts on what language to use, please re-check George Orwell's essay, "Politics and the English Language."

It's not only preference for the positive that prompted this post. Among Jacques Ellul's warnings about propaganda is an alert to what he called social propaganda. This most powerful propaganda drives automatic behavior, triggered from the assumptions and norms wrapped within the context and language that we swim in everyday. Even if you're not perturbed about the impact of all these "nots" not-not-negating us into nothingness or worse, media bullhorns that repeat foul fantasies and pretense just perpetuate the mind warp first intended. 

Anyway, please consider that a great many people are just plain tired of hearing all the swamp talk of pretenders repeated. Surely, it's time to find a better way to call out the putrid and the puerile? How about perorating the promising? Now there's a prospect!  

A pundit is supposed to be, and is often paid to be, well, better--with an opinion to share, with perspective and precision. So, please, can this include putting a stop to promoting drivel?

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